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Craig Swann describes himself as the Cheif Imagination Officer at Crash! Media. At Flash on the Beach he explained his unique concept of userfacing. 'Through sight, sound and motion we can inject perceptive capabilities (and thus a sense of intelligence and life) into our programmed experiences. By exploring physical interfaces and re-examining time and space we can create exciting interactive possibilities where the user becomes the interface and the environment becomes a fresh new interactive canvas' We managed to catch up with Craig after his session for a few words on how he beleives our relationship with technology is changing.